Oleksandr Bikchantaiev
Growth & Automation Strategist
Head of Marketing / Growth Lead
Marketing strategist and growth specialist with experience building and scaling digital projects in 10+ domains. I combine marketing, automation, web solutions, and business logic to launch products, optimize processes, and drive systemic business growth.
Contact me
Briefly about the main
Domains (industry expertise)
E-commerce & Retail
Military & Defence Tech
Food & Hospitality
Real Estate
Architecture & Interior Design
Public Sector
Health, Fitness & Wellness
Technology & SaaS
Events & Education
Fashion & Apparel
Travel & Tourism
Functional expertise
Project & Product Management
Full project cycle management: from initial communication and task setting to product release and scaling; team coordination, prioritization, and execution control.Marketing Strategy & Growth
Development and implementation of marketing strategies with a focus on digital channels, engagement, conversion, and business scaling.E-commerce & Digital Sales
Запуск і розвиток e-commerce моделей (white label, дропшипінг), побудова воронок продажів та оптимізація клієнтського шляху.Web Design & Development (No-code / Low-code)
Launching and developing e-commerce models (white label, dropshipping), building sales funnels and optimizing the customer journey.Automation & System Integration
Automation of business processes through integration of services (CRM, payment systems, logistics), creation of chatbots and construction of automated user interaction scenarios.
Work experience
06.2025 — т.ч.
Head of Product Marketing
LEMBERG AVIA-BUD
Production of unmanned systems
Responsibilities:
market research (in particular for public procurement / ensuring participation in tenders)
development and adaptation of marketing strategies
launching a number of products on the market (offline / online)
coordination of logistics
e-commerce marketing
general operational management of marketing initiatives
Achievement:
Marketing: conducted market research in the field of unmanned systems for a number of areas, formed a working version of the marketing strateg
Commerce: created an online store with certain products, established the process of selling the product rang
Logistics: supported deliveries worth $300,000+
02.2024 — 06.2025
Head of Information Protection Service in Automated Systems
Western Territorial Directorate of the Military Law Enforcement Service
Responsibilities:
setting and monitoring the implementation of assigned tasks by subordinate personnel
creating a comprehensive information protection system in automated systems
monitoring and monitoring the reliability of a comprehensive information protection system in automated systems
training and testing users of automated systems
informing and proving regulatory and legal acts in the field of activity, monitoring their compliance
providing personnel with electronic trust services (qualified electronic signatures, electronic seals)
regular updating of antivirus software
Achievement:
accounting and control of physical media was organized
a number of qualified electronic signatures was registered and accounted for
a comprehensive information protection system was created in automated systems
an electronic document management system was set up
staff was tested for knowledge of the basics of cybersecurity and cyber protection
performance of duties on foreign business trips
02.2022 — 02.2024
Deputy Company Commander for Morale and Psychological Support
Western Territorial Directorate of the Military Law Enforcement Service
Responsibilities:
ensuring the implementation of the company commander's decisions
studying and analyzing the moral and psychological qualities of servicemen, assisting platoon commanders in their improvement
carrying out work on educating servicemen
implementing specific measures to strengthen military discipline and law and order
observing the requirements of statutes and military discipline
Achievements:
active participation in the formation of the company as an organizational unit from scratch
organized a personnel training system
assist the company commander in maintaining coherence and military discipline among personnel
performing duties on foreign missions
03.2021 — 01.2022
Head of Marketing & Communications
Catering chain "Hamily Group"
08.2020 — 02.2021
Leocard
Responsibilities:
setting tasks and monitoring their implementation for the marketing team
researching the target market
studying the target audience, forming the main segments and their portrayal
forming and adjusting the marketing strategy in the online and offline sector
providing proposals for distributing the marketing budget
covering the project on the network
Achievements:
a comprehensive marketing strategy was formed
an idea of the target audience and its segments was formed
the official website and social networks of the project were launched
active participation in creating the foundation of the project's marketing team
01.2020 — 02.2021
Chief marketing officer
Sentenels
Areas of expertise:
development of single-page and corporate websites, online stores
branding
creation, content and management of social networks
market research on request
creation of marketing strategies
management of advertising campaigns in search engines and social networks
selection and configuration of automation services
10.2019 — 02.2022
Chief marketing officer
Educational platform "ICON"
Responsibilities:
formation of marketing strategy, brand positioning
creation, content and support of the website
setting tasks and monitoring contractors
graphic and web design
preparation, setup, launch and optimization of advertising campaigns
Achievements:
held more than 50 offline and online events in 5 different locations
held about 10 online and offline courses on project and product management
organized and held 2 offline marketing conferences
involved dozens of top experts from Ukraine as speakers and lecturers
12.2018 — 01.2020
Marketing Project manager
Performance Marketing Agency "Visione Interna"
Обов'язки:
ведення поточних проєктів
керівництво маркетинговою командою
формування звітів та рекомендацій
Досягнення:
систематизація та стандартизація процесу від первинної комунікації з клієнтом до завершення співпраці
створено та запущено сайт агенції
ведення 20 проєктів
створення рекламних кампаній
організація внутрішнього навчання для нових працівників
08.2018 — 11.2018
Franchise Marketing manager
Network of public catering establishments
Responsibilities:
development of the franchising direction
analysis of the franchising market in the catering sector
communication with potential partners
creation of commercial offers
creation and support of advertising campaigns
content of the site
registration in thematic forums, exchanges, catalogs and bulletin boards
09.2014 — 08.2018
Digital Marketing manager
Freelance
Areas of expertise:
sociological research
copywriting and rewriting
graphic design
web design
website development
social media marketing
targeting (Facebook & Instagram)
selection and configuration of CRM systems
creation of chatbots
organization and launch of mailings (mail, sms)
traffic arbitrage
dropshipping
Hard skills
Software / technology / services expertise
2025 - until now
A full-fledged platform for collaboration, communication, and customer engagement in small and medium-sized businesses.
2024 - until now
Make (Integromat) / Zapier / n8n
Multi-level inter-service integration of services and technologies using APIs to execute defined sequences
2023 - until now
MidJourney / Dall-E
Image generation using an artificial intelligence model
2023 - until now
ChatGPT / Grok / Gemini / Claude
Artificial intelligence models
2024 - until now
Runway
Video generation using an artificial intelligence model
2014 - until now
Setting up, launching, and optimizing search and contextual display advertising in the Google search engine
2022 - until now
Website development platform for designers / content management system
2019 - until now
Vector graphics
2019 - until now
Online store development platform / content management system
2018 - 2022
Squarespace / Webflow / Wix
Website development platforms / content management systems
2015 - until now
Setting up, launching, optimizing targeted advertising on Facebook / Instagram / WhatsApp, setting up web data retrieval, collecting, analyzing and interpreting data
2015 - 2020
Graphic and vector graphics
2015 - 2020
Website development platform / content management system
2014 - until now
Services for configuring collection and analysis of incoming traffic to a web resource
Education
2019 - until now
Ivan Franko National University of Lviv
Postgraduate studies
Sociology
2017 - 2019
2015 — 2017
National Academy of Land Forces named after Hetman P. Sahaidachny
Department of Military Training for Reserve Officers
Combat use of formations, military units and special purpose units (except naval ones)
2013 — 2017
Courses & certifications
Green Forest
B2 | Upper-Intermediate | English
Laba
Public procurement
Voodoo Ecom School
E-commerce. Shopify Dropshipping
Armed Forces of the Federal Republic of Germany
Ministry of Defense of Ukraine
Military Institute of Telecommunications and Informatization
Google Digital Workshop
GeekBrains
Center for English Academic Certification
Knowledge of languages
Language
Level
B2 (upper-intermediate)
Native
Native