Oleksandr Bikchantaiev
Growth & Automation Strategist
Growth & Marketing Strategist with 8 years of cross-domain experience.
I build scalable growth systems combining marketing, automation, and digital products.
Expertise
Domains (industry expertise)
E-commerce and Retail
Military and Defence Tech
Props and Real Estate
Architecture and Interior Design
Food and Hospitality
Public Sector
Health, Fitness & Wellness
EdTech and Events
Travel & Tourism
Functional expertise
Project & Product Management
Full project cycle management: from initial communication and task setting to product release and scaling; team coordination, prioritization, and execution control.Marketing Strategy & Growth
Development and implementation of marketing strategies with a focus on digital channels, engagement, conversion, and business scaling.E-commerce & Digital Sales
Запуск і розвиток e-commerce моделей (white label, дропшипінг), побудова воронок продажів та оптимізація клієнтського шляху.Web Design & Development (No-code / Low-code)
Launching and developing e-commerce models (white label, dropshipping), building sales funnels and optimizing the customer journey.Automation & System Integration
Automation of business processes through integration of services (CRM, payment systems, logistics), creation of chatbots and construction of automated user interaction scenarios.
Work experience
06.2025 — current
Head of Product Marketing
LEMBERG AVIA-BUD
DefTech | Unmanned systems
Responsibilities:
market research (in particular for public procurement / ensuring participation in tenders)
development and adaptation of marketing strategies
launching a number of products on the market (offline / online)
coordination of logistics
e-commerce marketing
general operational management of marketing initiatives
Achievement:
Marketing:
- conducted market research in the field of unmanned systems for a number of areas, formed a working version of the marketing strategCommerce:
- Goods worth 1.5 million UAH were sold in 5 days
- created an online store with certain products, established the process of selling the product rangLogistics:
- accompanied by deliveries worth $400,000+ from a supplier abroad to a warehouse in Ukraine
02.2022 — 06.2025
Head of Information Protection Service in Automated Systems
Western Territorial Directorate of the Military Law Enforcement Service
Military
Responsibilities:
setting and monitoring the implementation of assigned tasks by subordinate personnel
creating a comprehensive information protection system in automated systems
monitoring and monitoring the reliability of a comprehensive information protection system in automated systems
training and testing users of automated systems
informing and proving regulatory and legal acts in the field of activity, monitoring their compliance
providing personnel with electronic trust services (qualified electronic signatures, electronic seals)
regular updating of antivirus software
Achievement:
accounting and control of physical media was organized
a number of qualified electronic signatures was registered and accounted for
a comprehensive information protection system was created in automated systems
an electronic document management system was set up
staff was tested for knowledge of the basics of cybersecurity and cyber protection
performance of duties on foreign business trips
03.2021 — 01.2022
Head of Marketing & Communications
Catering chain "Hamily Group"
HoReCa
08.2020 — 02.2021
Leocard
Public sector
Responsibilities:
setting tasks and monitoring their implementation for the marketing team
researching the target market
studying the target audience, forming the main segments and their portrayal
forming and adjusting the marketing strategy in the online and offline sector
providing proposals for distributing the marketing budget
covering the project on the network
Achievements:
a comprehensive marketing strategy was formed
an idea of the target audience and its segments was formed
the official website and social networks of the project were launched
active participation in creating the foundation of the project's marketing team
01.2020 — 02.2021
Head of Marketing
Sentenels
Digital agency
Areas of expertise:
market research on request
creation of marketing strategies
development of single-page and corporate websites, online stores
branding
creation of a representation in social networks, their management
management of advertising campaigns in search engines and social networks
configuration of process automation
conducting consultations
10.2019 — 02.2022
Chief marketing officer
Educational platform "ICON"
eLearning & Events
Responsibilities:
formation of marketing strategy, brand positioning
creation, content and support of the website
setting tasks and monitoring contractors
graphic and web design
preparation, setup, launch and optimization of advertising campaigns
Achievements:
held more than 50 offline and online events in 5 different locations
held about 10 online and offline courses on project and product management
organized and held 2 offline marketing conferences
involved dozens of top experts from Ukraine as speakers and lecturers
12.2018 — 01.2020
Marketing Project manager
Performance Marketing Agency "Visione Interna"
Marketing agency
Responsibilities:
management of current projects, direct communication with clients
management of a marketing team of 5 people
control of advertising people (Google Ads / Facebook Ads)
setting tasks to contractors, monitoring implementation
generating monthly reports
planning the next stages
Achievements:
updated the digital agency website
simultaneously managing 11 projects
organized a training system for new employees
08.2018 — 11.2018
Franchise Marketing manager
Network of public catering establishments
HoReCa
Responsibilities:
development of the franchising direction
analysis of the franchising market in the catering sector
communication with potential partners
creation of commercial offers
creation and support of advertising campaigns
content of the site
registration in thematic forums, exchanges, catalogs and bulletin boards
09.2014 — 08.2018
Digital Marketing manager
Freelance
Areas of expertise:
sociological research
copywriting and rewriting
graphic design
web design
website development
social media marketing
targeting (Facebook & Instagram)
selection and configuration of CRM systems
creation of chatbots
organization and launch of mailings (mail, sms)
traffic arbitrage
dropshipping
Software / services expertise
AI
ChatGPT
Gemini
Grok
Claude
Runway
ElevenLabs
Voice.ai
Higgsfield
Automation
Make
n8n
Relay
Zapier
Bot
ManyChat
ChatFuel
ERP | PMS
LeadGen / Sales
Apollo.io
Snov.io
Education
2019 - 2022
Ivan Franko National University of Lviv
Postgraduate studies
Sociology
2017 - 2019
2015 — 2017
National Academy of Land Forces named after Hetman P. Sahaidachny
Department of Military Training for Reserve Officers
Combat use of formations, military units and special purpose units (except naval ones)
2013 — 2017
Courses & certifications
Green Forest
B2 | Upper-Intermediate | English
Laba
Public procurement
Voodoo Ecom School
E-commerce. Shopify Dropshipping
Knowledge of languages
B2 (upper-intermediate)
Native
Native